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Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.

From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.

Featured Insight

Get Personal With Your Lettershop

Get Personal With Your Lettershop

Why is it lettershops are contacted only as a project is nearing completion? At that point the chosen lettershop is charged with facilitating production and ensuring the job is printed, processed...

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