Insights from Polaris Direct
The direct mail industry has evolved to a point where we know that highly-personalized mail drives a higher ROI, but what about mail with print embellishments? At Polaris Direct, we’ve seen increases in engagement when embellishments are added to a personalized...
With a new year underway, Polaris Direct is on a continued mission to find new and better ways to serve our direct marketing customers. We find that looking at past trends is a great way to learn how to improve in the future, so we saved some of our favorite pieces of...
High school students everywhere loathe it. College students loathe it even more. But alas, testing is part of life…and if we allow it to be, it’s actually a pretty awesome part (well, perhaps more awesome for marketers than for college kids). And while standardized...
As a child growing up in rural New Hampshire, going to get the mail was an occasion. For some reason or another, our mailbox was located about a mile away from our house, so my siblings and I would often strap on our helmets, hop on our bikes, and tear down the dirt...
Last year, we shared five tips for successful direct mail. Today, I’ve got five more: Allow no sacred cows. Perhaps you’ve been mailing the same control package for a decade—it’s been working great, there’s been no reason to change course. But if (and/or when) it...
Marketers everywhere, rejoice. The search for higher response rates is over. And in fact, the answer is hidden on every single direct mail appeal you send. Though it is often overlooked as just a necessary—essential, actually—part of a direct mail piece, postage...
