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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
10 Signs You Need a VDP-Ready Multichannel Partner
Variable data printing (VDP) has come a long way. The most effective campaigns use data to create relevant, personalized experiences across direct mail, email, digital channels, landing pages, and more. If your team is juggling multiple creative versions, data files,...
How to Choose Multichannel Services for Direct Mail
Direct mail works best when it is integrated into a multichannel campaign that includes digital channels like email, social, and online ads. But not all multichannel services are created equal....
Meet the Mailer: A Conversation with Judith Maloy
Judith Maloy, Polaris Direct’s Director and CEO, recently sat down for an episode of the Meet The Mailers direct mail podcast from Who’s Mailing What!. In it she shared her perspective on...
Direct Mail Marketing DOs and DON’Ts
Direct mail remains one of the most powerful marketing channels available today. But power without precision is wasted postage. Here’s your practical guide to maximizing your next direct mail campaign.
10 Signs You Need a VDP-Ready Multichannel Partner
Variable data printing (VDP) has come a long way. The most effective campaigns use data to create relevant, personalized experiences across direct mail, email, digital channels, landing pages, and more. If your team is juggling multiple creative versions, data files,...
How to Choose Multichannel Services for Direct Mail
Direct mail works best when it is integrated into a multichannel campaign that includes digital channels like email, social, and online ads. But not all multichannel services are created equal. Proper integration can be the difference between an effective campaign and...
Meet the Mailer: A Conversation with Judith Maloy
Judith Maloy, Polaris Direct’s Director and CEO, recently sat down for an episode of the Meet The Mailers direct mail podcast from Who’s Mailing What!. In it she shared her perspective on innovation, leadership, and what it takes to drive performance in today’s...
Direct Mail Marketing DOs and DON’Ts
Direct mail remains one of the most powerful marketing channels available today. But power without precision is wasted postage. Here’s your practical guide to maximizing your next direct mail campaign.
5 Trends Shaping Direct Marketing in 2026
As digital channels grow increasingly saturated, privacy regulations tighten, and marketers face pressure to do more with disciplined budgets, direct marketing is entering 2026 with renewed strategic importance. Industry forecasts show overall marketing spend continuing to grow modestly, putting greater emphasis on effectiveness and integration.
Five Practical Ways to Incorporate AI into Your Next Direct Marketing Campaign
At Polaris Direct, we’re always exploring new ways to help our clients achieve better results through more effective and efficient marketing. Artificial Intelligence (AI) is one of the most powerful tools driving innovation today, helping marketers refine strategies,...