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Our Blog
From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Combining Email and Direct Mail for Maximum ROI
At Polaris Direct, we advise new and existing clients to opt for multi-channel marketing strategies whenever possible. While we believe strongly in the power of a well-executed mail campaign, we also understand the potentially enhanced impact a multi-channel approach...
Direct Mail Makes a Comeback, Becomes More Like Digital – Partner Voices
According to the Winterberry Group, direct mail spending will continue to grow in 2015 to a $45.7 billion market, and it is increasingly looked to as a higher impact channel that cuts through the...
Put Your Flag Up This Memorial Day!
The other week I asked my 16 year old to mail a letter, and was stunned to realize that he did not know that you could put an outgoing first class stamped letter in the mailbox, put the flag up and...
Green Means Good Business
The Direct Mail Industry is one of the few industries where the interests of the “green movement” and those of good business align. While this assertion might not seem intuitive at first, it is...
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