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Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.

From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.

Featured Insight

Keep Your Data Clean

The Importance of Clean Data Data is more than just a buzz word in today’s marketing arena; it’s a critical tool for any business trying to maximize the reach of their sales and marketing efforts. But not all data is created equal — or at least, it shouldn’t be. Data...

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Pack a Punch: the Power of the Self-mailer

Pack a Punch: the Power of the Self-mailer

From dimensional mailers to oversized envelopes and the more traditional #10 window envelope package, when it comes to direct mail, the options are (almost) endless. Today, however, we’re focusing...

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