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From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.
Featured Insight
Maximizing Efficiencies Through Strategic Partnerships
This year, and for the foreseeable future, industry experts are predicting – and are already seeing proof – that martech and automation are, and will continue to be, among the leaders in driving business growth. As a result, recent studies show marketers are relying...
Best Practices for Keeping Your Data Files Clean
As they say, “Spring has sprung and the grass is ‘ris…now start scrubbing.” Well, maybe the saying doesn’t end quite like that, but spring cleaning is one of those necessary evils we all have to...
Five MORE Tips for a Successful Direct Mail Program
Last year, we shared five tips for successful direct mail. Today, I’ve got five more: Allow no sacred cows. Perhaps you’ve been mailing the same control package for a decade—it’s been working great,...
Dating and Direct Marketing: What They Have in Common
We’ve all heard them—disastrous relationship stories. From bad first dates to bad breakups, dating is a tenuous world, one that must be navigated carefully and skillfully. The same is true for...
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