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Polaris Direct is a constant in the ever-changing world of direct marketing. We’re experts in format and design, technology, and industry trends—and we share our expertise with our clients. We’re in front of the mail every day, and we’re constantly leveraging our knowledge to help our customers boost response rates for their direct mail campaigns.

From creative techniques to tips for choosing a lettershop, our insights add value to client projects and processes. And with over two decades of experience, we serve as expert partners in direct marketing. Read below for insights that add value and generate ROI for high-volume mail campaigns.

Featured Insight

QR Codes are Big Enough for the Big Game!

If you thought QR codes were already having a moment, they’re having an even bigger moment now thanks to the Coinbase commercial that ran during Super Bowl LVI. Over 92 million of us were tuned into the Super Bowl according to Sports Media Watch. Within the first few...

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A Look at Postal Changes: Part 2

A Look at Postal Changes: Part 2

The following is Part 2 of a two-part series on 2017 postal rate changes. Read Part 1. Postal rates may have changed, but one thing that won’t change is our commitment to helping you find innovative...

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A Look at Postal Changes: Part 1

A Look at Postal Changes: Part 1

The following is Part 1 of a two-part series on 2017 postal rate changes. New rates go into effect on January 22.   Hold on to your hats—postal rates are changing again. Last April, we all breathed...

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PostaLink: Better Marketing, Better Results

PostaLink: Better Marketing, Better Results

Ah, the holidays. Once again, they seem to have snuck up on us. Weeks ago—and seemingly out of nowhere—radio stations across the country began playing holiday music 24/7. Shopping malls are dressed...

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