Insights from Polaris Direct
Direct mail, or as we like to call it, Performance Marketing, offers distinct advantages that digital channels just can’t match. Here are three key reasons why businesses should integrate direct mail into their marketing strategies: 1. Higher Engagement...
This PRINTING United Alliance article explores how more printers are now paying attention to how the climate outside impacts what’s happening inside their facilities. How can they make smart business decisions? Follow the data.
a. Simple to integrate
b. Cost-effective way to add another touchpoint
c. Saves you 4% on postage
d. All the above!
1. DIRECT MAIL IS TRENDING UP After seeing a 1% increase in mail volumes last year, direct mail is predicted to be a popular channel for marketers in 2023, as the majority of budgets are shifting towards spending more on direct mail.1 According to this year’s...
